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Black-Owned Brands Get Lift as Big Retail Invests to Help Them Scale

Sephora store.
Sephora says it has more than doubled its offering of Black-owned labels since it signed the Fifteen Percent Pledge, which asks retailers to allocate 15 percent of their shelf space to such items. (Shutterstock)

Corporate pledges to direct more dollars to Black-owned businesses after the 2020 murder of George Floyd have resulted in a refreshed mix of products at big-name stores.

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