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Amazon Plans Discount Web Store in Effort to Counter Temu, Shein

The Seattle-based company’s plans show Amazon shipping goods directly to customers from China.
Amazon
The e-commerce giant has also began cutting the fees it charges merchants to sell low-priced clothing. (Shutterstock)

Amazon plans to launch an online storefront for low-priced apparel and home goods, the company’s biggest move to date to counter the rise of discount upstarts like Temu and Shein.

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