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AI Helps Drive Record $11.8 Billion in Black Friday Online Spending

AI-powered shopping tools helped drive a surge in US online spending as shoppers bypassed crowded stores and turned to chatbots to compare prices and secure discounts.
THG Plc warned that profitability missed analysts’ estimates and forecast sales growth will decelerate this year.
Black Friday sales broke records online this year, driven by AI search. (Shutterstock)

AI-powered shopping tools helped drive a surge in US online spending on Black Friday, as shoppers bypassed crowded stores and turned to chatbots to compare prices and secure discounts amid concerns about tariff-driven price hikes.

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