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Adidas, Puma Expected to Hike Sportswear Prices Following Nike as US Tariffs Hit

Nike’s price hike announcement was ‘the moment Adidas and Puma were waiting for,’ said Robert Krankowski, sporting goods analyst at UBS.
Adidas store
Adidas, which has enjoyed a surge in sales thanks to trendy vintage shoes such as the $100 Samba and $120 Gazelle, could easily raise prices. (Shutterstock)

Adidas and Puma are likely to hike prices for running shoes and sportswear in the United States, following Nike’s lead, analysts and investors said on Thursday, as US tariffs on imports drive costs up for retailers.

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