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The Gap Isn't the Future. Its Lululemon Challenger Is.

Gap has posted just one quarterly sales gain in five years. That’s in stark contrast to Athleta, a women's workout-wear emporium acquired in 2008 that's been consistently called a “growth engine.”
The two Gap Inc brands invested in the label which was founded in June 2021 by the American Olympic sprinter Allyson Felix and her brother Wes Felix.
The two Gap Inc brands invested in the label which was founded in June 2021 by the American Olympic sprinter Allyson Felix and her brother Wes Felix. (Athleta)
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  • Bloomberg

SAN FRANCISCO, United States —

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