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Nike Gains a Step on Adidas in Competition for Top Soccer Stars

Nike-shod players represent 57 percent of value in Europe’s top 100, while Adidas represents 33 percent.
Nike, DTC, earnings
Some analysts argue that Nike will have to dial back its direct-to-consumer strategy and refocus on its wholesale business to safeguard long-term growth. (Nike)
By
  • Bloomberg

BEAVERTON, United States

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