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How Luxury Brands Are Raising the Stakes on Instagram

But big bucks are changing the game as cash rich luxury goods groups like LVMH and Kering hike their social media budgets, giving them vast means to drown out rivals on platforms once seen as a leveller for brands big and small.
Blogger Füsun Lindner posts an image as part of Dior's Instagram campaign for the 30 Montaigne bag | Source: Instagram/@ shortstoriesandskirts
By
  • Reuters

PARIS, France —

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