Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Hollister Bets Bras Can Make It Cool Again

Hollister parent Abercrombie & Fitch Co. has announced the reintroduction of its Gilly Hicks label.
Gilly Hicks lingerie | Source: Hollisterco.com
By
  • Bloomberg

NEW YORK, United States

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON