Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Adidas Beats Nike in European Soccer's Shirt-Sponsorship Race

The sportswear giant has beaten its rivals to sponsor European soccer teams Manchester United and Ajax Amsterdam, both of which have made the final in the UEFA Europa League.
Source: Adidas
By
  • Bloomberg

FRANKFURT, Germany

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Organisations
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON