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BuzzFeed Sells Complex for $108.6 Million

Kid Cudi performs at ComplexCon 2023.
Kid Cudi performs at ComplexCon 2023. (Getty Images)

Less than two years after BuzzFeed acquired Complex, the streetwear-focussed media and events company, it’s being sold again. This time, it’s to Ntwrk, a company that offers livestream shopping capabilities and runs a marketplace for sneakers, streetwear and other goods. Ntwrk is paying $108.6 million in cash for Complex, less than half of the $300 million BuzzFeed paid for it in 2021.

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