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Skims Named Underwear Partner of the NBA

The tie-up will come to life in NBA marquee events including NBA All-Star weekend in February 2024 and the NBA in-season tournament.
Kim Kardashian stands next to a podium with NBA and Skims signage holding a basketball. The Brooklyn Bridge in New York City is in the background.
Skims is named the official underwear partner of the NBA, WNBA, and USA Basketball. (Dimitrios Kambouris)
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The National Basketball Association announced a multi-year partnership with Skims, the shapewear, intimates and apparel label founded by Kim Kardashian, on Monday, naming the brand as the official underwear partner for the league as well as the Women’s National Basketball Association (WNBA) and USA Basketball.

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About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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