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ShopMy Puts Its Spin on the Sponsored Post

With its new “Opportunities” feature, ShopMy will facilitate deals that allow brands to be able to pay influencers for organic mentions on their channels.
ShopMy co-founders Harry Rein, Tiffany Lopinsky and Christopher Tinsley
ShopMy co-founders Harry Rein, Tiffany Lopinsky and Christopher Tinsley (Jason Lowrie/BFA.com)
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BoF PROFESSIONAL

This week, the company is launching “ShopMy Opportunities,” a new feature that will facilitate a different sort of paid partnership between brands and influencers. With Opportunities, brands will be able to offer creators a set monthly payment in exchange for a guaranteed number of mentions across their social channels.

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About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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