Agenda-setting intelligence, analysis and advice for the global fashion community.
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Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
Incoming TAG Heuer CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand. Veteran Richemont executives preach consistency and a tight grip on retail.
Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.
Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
