Agenda-setting intelligence, analysis and advice for the global fashion community.
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As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Andrea Ciccoli’s Progetto 11, parent of Italian e-commerce firm The Level Group, is taking over the cash-strapped distributor that owns Coperni and Martine Rose.
Millennials and Gen X currently have a lot of spending power in the category, so brands and retailers should be meeting them where they are.
