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Agenda-setting intelligence, analysis and advice for the global fashion community.

Victoria Beckham Cuts Prices in Brand Restructure

Victoria Beckham Pre-SS22 collection. Victoria Beckham.
Victoria Beckham Pre-SS22 collection. Victoria Beckham.

The British company will lower average prices for dresses by 40 percent and merge its main Victoria Beckham collection with its diffusion line to appeal to a wider audience, it told BoF.

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