Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Victoria Beckham’s Brand Is Only Getting Bigger

As Beckham prepares for a star turn in a Netflix docuseries this autumn, her brand surpassed £100 million in annual sales, driven by strength in both beauty and fashion, even as the wider luxury industry suffers a slowdown.
The fashion and beauty business reported double-digit growth for its fourth consecutive year
The fashion and beauty business reported double-digit growth for its fourth consecutive year. (Getty Images)
By
  • Mya Bungar

The broader luxury industry may be slowing down, but

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Victoria Beckham Names Sybille Darricarrère Lunel as CEO

Victoria Beckham has appointed Sybille Darricarrère Lunel as its new chief executive, effective July 1, 2025. She will be based in the brand’s London headquarters, succeeding Ralph Toledano, who has been serving as acting CEO.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON