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These Rolexes Look Identical. Why Is the Gold One $17,000 Cheaper?

Both the Rolex Day-Date in white gold and its counterpart in platinum are investments, but one trades at a much higher premium to fundamentals, observes Bloomberg’s Felix Salmon.

Rolex Day-Date. — Rolex Day-Date. (Rolex)

By

Bloomberg

06 January 2026

BoF PROFESSIONAL

If a cynic is someone who knows the price of everything and the value of nothing, then a connoisseur is someone who can see where value really lies. Welcome to Relative Value Trade, a column where we seek value in a wide range of goods and services. Sometimes, that value will be a function of fine judgment and critical acumen. This month, however, we’re taking our cue from the commodities market and looking at the bullion value behind horological craftsmanship.

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In This Article

Topics

Luxury:Watches

Organisations

Rolex

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