Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Swiss Watch Exports Return to Growth After US Eases Tariffs

Swiss watch exports grew 3.3 percent in December  driven by a surge in shipments to the US following a reduction in tariffs.
President Trump’s tariff on Switzerland came into effect this week, landing levies of 39 percent on every Rolex, Omega and Patek Philippe the country exports to the US.
Manufacturers of watches, machines and precision instruments were among sectors hit hardest by the 39 percent US tariff on Switzerland. (Getty Images)

Swiss watch exports returned to growth after four months of declines as brands rushed to send inventory to the US after it eased tariffs.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON