Agenda-setting intelligence, analysis and advice for the global fashion community.

Soaring Miu Miu Sales Boost Prada Group

Miu Miu’s first-half revenues jumped 50 percent year on year as runway relevance translated into sales. The group’s flagship Prada brand grew 18 percent.

Miu Miu Spring/Summer 2023 — Soaring Miu Miu sales help to boost Prada Group. (Indigital)

27 July 2023

Prada’s sister brand Miu Miu reported a historic first half — with like-for-like retail sales jumping by 50 percent — as the label’s renewed runway buzz translated into a soaring revenues. Sales at its flagship Prada brand grew 18 percent, the Milanese fashion group said.

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