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Sabyasachi, India’s Designer to Stars, Says Big Weddings Are Out of Style

The bridalwear designer is expanding his lifestyle brand with new product lines, including jewellery, beauty, and home decor, as modern brides shift toward more understated designs.
Two women with heavy jewellery
Last year, Sabyasachi collaborated with Estée Launder on a beauty collection. (Estée Lauder)

India’s most famous bridalwear designer is calling an end to the industry he helped supersize.

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Further Reading

Sabyasachi Mukherjee: King of India’s Bridal Market

The designer, whose bridal pieces are worn by India’s billionaire heiresses and Bollywood superstars, has built a luxury brand that’s set to generate $35 million in revenue in 2019. Now, he’s on a quest to tap the lucrative fine jewellery market and take his business global.

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