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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Rolex Makes a New Watch

Inside the painstaking design and development of the brand’s new Oyster Perpetual Land-Dweller.
Rolex
Rolex does not publish financial results but is seen as one of the likely winners in a challenged market for Swiss watch makers (Rolex)

It takes Rolex five to seven years to create a new watch model, I just learned.

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