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Rolex Hikes Watch Prices by as Much as 8% After Gold Surges

The luxury watchmaker has raised prices on select models, including those made from precious metals, by up to 8 percent in response to a 27 percent surge in gold prices in 2024.
Rolex watch with grey and black detailing, with a Rolex box behind.
This year’s increases are larger than last year’s. Rolex raised prices on some precious metal models by about 4 percent in the UK at the start of 2024. (Shutterstock)

Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024.

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