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Agenda-setting intelligence, analysis and advice for the global fashion community.

Prada Plays Digital Catch-Up in China

Focusing on digital and forging relationships with KOLs like "Mr Bags" will prove crucial to Prada regaining ground in China, a region which accounts for close to a third of all global luxury sales.
Prada's Spring/Summer 2018 show finale | Source: InDigital
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  • Reuters

MILAN, Italy —

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