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Potential Olympics Sponsorship Deal Tests LVMH Heir Antoine Arnault

The French luxury giant negotiates a €150 million ($161.31 million) sponsorship deal with the Paris 2024 Olympics
LVMH expects sales to rebound quickly in China once lockdowns lift.
Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault. (Shutterstock)
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The final shape of LVMH’s likely Olympics sponsorship rests on Antoine Arnault, one of LVMH chairman and chief executive officer Bernard Arnault’s five children and heirs, in a high-profile deal that could test the 46-year-old’s marketing prowess.

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