Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Pinaults Double Down on Cruises with Aqua Deal

The family that controls Kering recently bought a majority share in Aqua Expeditions, a boutique luxury cruise line. The push comes as arch rival LVMH, as well as Ritz-Carlton, Four Seasons and Aman, invest in ‘floating hotels.’
Cruise ship from aerial view of deck.
François Pinault is amping up his investments in an industry far outside fashion: cruising. (Shutterstock)

François Pinault

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON