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Opinion: Can Jewellery Continue to Outpace Fashion?

Jewellery has outperformed handbags in recent cycles, but with an unprecedented wave of new fashion designers set to unleash novel products, jewellery brands are set to face serious competition, writes Andrea Felsted.
The new Tiffany & Co. store opening at Burnside Village on October 01, 2025 in Adelaide, Australia.
The new Tiffany & Co. store opening at Burnside Village on October 01, 2025 in Adelaide, Australia. (Getty Images)
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BoF PROFESSIONAL

Cie Financiere Richemont SE jewellery sales are sparkling. On Friday the Swiss luxury group reported that jewellery sales rose 17 percent excluding currency movements in its fiscal second quarter, trouncing even the most optimistic predictions.

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