Agenda-setting intelligence, analysis and advice for the global fashion community.

Opening Day at Jacquemus’ First US Boutique

The Paris-based independent brand, known for its eye-popping marketing stunts, playful bags and dramatic runway shows, was met with a massive crowd at the ribbon cutting for its first stateside store in New York’s SoHo.

The crowd outside the Jacquemus store opening. (BoF Team)

Joan Kennedy

18 October 2024

BoF PROFESSIONAL

After cutting the ribbon on his first New York boutique — designer Simon Porte Jacquemus zipped down Wooster Street, passing a block-long line that would persist well into the afternoon. (To say nothing of the cheering mob of raised iPhones that coalesced for the photo-op earlier.) He was thronged by publicists and security; a few brave souls darted over to match his stride, gushing and taking selfies.

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