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Miu Miu Names New CEO Silvia Onofri As Design Director Decamps to Versace

Prada’s ‘little sister’ brand is seeking a soft landing after a period of explosive growth. In addition to former chief executive Benedetta Petruzzo’s exit, design director Dario Vitale has recently left the brand.
Miu Miu has named Silvia Onofri its new CEO.
Miu Miu has named Silvia Onofri its new CEO. (Prada Group)

Miu Miu named Silvia Onofri, the former president of VF Corp.’s Napapijri, as its new CEO.

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Further Reading

How Prada Is Defying the Downturn

The Milanese group reported nine-month net revenues up 18 percent year-on-year, powered by eye-popping growth at Miu Miu, where third-quarter sales surged 105 percent.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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