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Agenda-setting intelligence, analysis and advice for the global fashion community.

LVMH Nears China Store Openings as Luxury Demand Begins Recovery

Louis Vuitton, Dior, Tiffany and Loro Piana are all slated to open multistory stores in Beijing this December, while Dior is also in talks to open a new location in Shanghai.
Louis Vuitton unveiled its monumental ship-shaped structure, a new conceptual landmark, at Taikoo Hui Wujiang junction on June 25, 2025 in Shanghai, China.
Louis Vuitton unveiled its monumental ship-shaped structure, a new conceptual landmark, at Taikoo Hui Wujiang junction on June 25, 2025 in Shanghai, China. (Getty Images)

LVMH

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Further Reading

Is China’s Luxury Market Ready to Rebound?

The short answer is yes — but it won’t soon return to its pre-pandemic growth rates. After two years of turbulence, the market remains shaky, and brands will need to earn every sale.

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