Agenda-setting intelligence, analysis and advice for the global fashion community.

LVMH Shakes Up Digital Team, Plans Faster Move to Shared Tech

The group named its first omnichannel director as chief digital officer Ian Rogers exits. Its 75 brands are set to speed their migration to shared technology systems.

The facade of the Louis Vuitton store in Paris, France. Getty Images. (Stephane Cardinale - Corbis)

Robert Williams

30 November 2020

LVMH’s chief digital officer Ian Rogers is stepping down. To help fill the gap, the luxury giant is creating a “chief omnichannel officer” role at the group level, elevating Louis Vuitton vice president Michael David to the position, according to an internal announcement obtained by BoF.

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