Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

China’s A-List Flock to Hong Kong for Louis Vuitton’s First Show

Pharrell Williams.
Designer Pharrell Williams unveiled his pre-fall 2024 men’s collection to about 1,200 guests (Lea Colombo for BoF)

Some of China’s most popular celebrities and K-drama stars gathered at Louis Vuitton’s first ever fashion show in Hong Kong, as the luxury brand seeks to boost business in the region.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON