Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Kering Joins Investors Betting on China’s Gold Jewellery Boom

The startup arm of French conglomerate Kering is investing in Borland, a Hangzhou-based gold jeweller specialising in a traditional goldsmith technique, as investors pile into local Chinese brands following Laopu’s rapid rise.
People shopping at an outlet of Laopu Gold in Hangzhou.
People shopping at an outlet of Laopu Gold in Hangzhou. (Getty Images)

A new crop of Chinese gold jewellery brands are attracting investor interest in the wake of Laopu Gold Co.’s breakout success.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Adidas’ Power Play Against Leakers

Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON