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Agenda-setting intelligence, analysis and advice for the global fashion community.

Italian Fashion Groups Set Aside Rivalries to Preserve ‘Made in Italy’

Prada, Zegna and others have started teaming up to protect their supply chains, showing a new spirit of collaboration.
Made in Italy garment.
Prada, Zegna and others have started teaming up to protect their supply chains, showing a new spirit of collaboration. (Shutterstock)

Control of the supply chain has become increasingly important for luxury brands, ensuring products get to shops on time and avoiding reputational risks linked to sourcing of raw materials or labour conditions.

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