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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Richard Mille Became the Cult Watch Brand of the Ultra-Rich

The timepieces priced above $250,000 signal a very specific kind of status.
Watchmaker Richard Mille.
Watchmaker Richard Mille. (Getty Images)

A Richard Mille Co. watch is a powerful symbol of wealth for anyone who’s in-the-know enough to recognize its familiar contours.

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Further Reading

The Future of Watches and Jewellery: Adapting to Rapid Change

The inaugural edition of The State of Fashion: Watches and Jewellery Report by The Business of Fashion and McKinsey & Company forecasts a shake-up in priorities for hard luxury as well as different recovery scenarios across geographies and consumer segments.

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