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How LVMH Plans to Transform Tiffany

The French luxury group plans to overhaul Tiffany & Co’s vast merchandise lineup to focus more on gold and precious gems, revamp the appearance of its stores and boost its presence in Europe and Asia, according to sources.
A Tiffany & Co. store in Zurich | Source: Shutterstock
A Tiffany & Co. store in Zurich. Shutterstock.
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French luxury goods group LVMH plans to overhaul Tiffany & Co’s vast merchandise lineup to focus more on gold and precious gems while going more upmarket with its silver bangles after closing the $15.8 billion takeover of the US jeweller this month.

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