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How Brunello Cucinelli Got Into the Wine Business

The Italian fashion mogul is betting customers will be willing to pay $400 a bottle for an exclusive red wine rooted in a ‘higher purpose.’
Brunello Cucinelli
Brunello Cucinelli is betting customers will be willing to pay $400 a bottle for an exclusive red wine rooted in a ‘higher purpose.’ (Brunello Cucinelli)

Italian fashion mogul Brunello Cucinelli calls Solomeo, a tiny Umbrian hilltop village not far from Perugia, his “hamlet of cashmere and harmony.”

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