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Holiday Test Looms as Luxury Brands Chase Elusive Rebound

Major fashion houses like LVMH and Kering face pressure to prove that third-quarter improvements can lead to sustained growth amidst a quiet China market and volatile US consumer.
Dior on Bond Street on 1st June 2025 in London.
The December holiday season which accounts for as much as 30 percent of annual sales for some brands. (Getty Images)

A surge in luxury stocks has piled pressure on fashion houses including

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