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Hermès Sales Surge 28%, Defying Luxury Slowdown

Sales at the Birkin bag maker accelerated in the second quarter, contrasting with softening demand at several key rivals.
Hermès is considering using the metaverse for communications.
Hermès sales surge by 28 percent. (Shutterstock)

Sales at Birkin bag maker Hermès accelerated in the second quarter, showing the resilience of global demand for the group’s high-end leather goods despite a clouded economic backdrop.

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Further Reading

Case Study | Inside Hermès’ Best-in-Class Leather Goods Strategy

How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.

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