Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Hermès Responds to ‘Walmart Birkin’, Dupe Culture

CEO Axel Dumas called fakes “detestable” while acknowledging the grey area surrounding many copycat products.
Birkin-maker Hermès is facing scrutiny around its sales practices.
Birkin-maker Hermès is facing scrutiny around its sales practices. (Getty Images)

Hermès

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Why the ‘Walmart Birkin’ Struck a Nerve

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.

Hermès Sales Accelerate, Raising Hopes for China Turnaround

The leather goods powerhouse reported revenue up 18 percent at year-end. Sales picked up in China, whose sluggish economy has weighed on luxury brands. ‘We see positive signs, but not enough to definitively call it a turnaround,’ chief executive Axel Dumas said.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON