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Dior Opens ‘Gold House’ in Bangkok

The French mega-label unveiled a temporary concept store in the Thai capital on Dec. 8, amid a flurry of investments in the country’s fast-growing luxury market.
The 'Dior House' in the Ploenchit district of central Bangkok.
The 'Dior House' in the Ploenchit district of central Bangkok. (Dior)
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French mega-label Dior opened a temporary ‘Gold House’ concept store in the upscale Ploenchit district of central Bangkok on Dec. 8. The space, with a facade modelled after the brand’s historic Avenue Montaigne flagship, showcases work by Thai artists and houses a ‘Café Dior’ featuring desserts from three Michelin-starred chef Mauro Colagreco.

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About the author
Simone Stern Carbone
Simone Stern Carbone

Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.

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