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Newly cost-sensitive Americans may be hitting the breaks on their big European vacations this summer, but another group is taking up the slack: Chinese travellers. According to a survey about long-haul trips the European Travel Commission (ETC) is publishing on Jun. 10, which was previewed exclusively with Bloomberg, 72 percent of Chinese respondents say they plan to travel to Europe this summer — up 10 percent from 2024. The figures reflect the highest demand from Chinese travellers since the pandemic.
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