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Agenda-setting intelligence, analysis and advice for the global fashion community.

China’s Booming Grey Markets Add Woes to Luxury Brands

The country’s booming second-hand luxury market is deepening concerns for the likes of LVMH as rising prices and a weakening economy push shoppers to seek cheaper alternatives.
Chengdu Louis Vuitton boutique with a tigers tail made out of flowers weaving through the store exterior.
Growing consumer interest in both the second-hand and grey markets is adding a headache to top-end brands seeking to defend their sales in China. (Louis Vuitton)

China’s second-hand and grey markets for luxury goods are booming, as price hikes from luxury brands in a weak economy are prompting some shoppers to look for cheaper ways to buy them, deepening concerns for the likes of LVMH.

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