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Chanel Duels South Korean Resellers Amid Luxury Boom

Chanel has barred nearly a third of would-be shoppers to stop bulk buyers snagging $10,000 bags for resale with markups of 20 percent or more.
Chanel bag.
Chanel has barred nearly a third of would-be shoppers to stop bulk buyers snagging $10,000 bags for resale with markups of 20 percent or more. (Shutterstock)
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As Covid curbs cut travel and duty-free shopping, South Koreans are driving a luxury goods boom at home that has left Chanel barring nearly a third of would-be shoppers to stop bulk buyers snagging $10,000 bags for resale with markups of 20 percent or more.

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Further Reading

How Chanel Is Strengthening Its Supply Chain

Over the past two years, Chanel has acquired seven new manufacturers. At the house’s ‘Métiers d’Art’ showcase in Paris, president of fashion Bruno Pavlovsky broke down his strategy for future-proofing the French megabrand’s supply chain.

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