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Cartier’s $600,000 Watch Shows Risks of Extending Luxury Brands

Cartier's retrenchment is a cautionary tale for the industry and for businesses in general – a reminder that luxury demand is ephemeral and that stretching a brand beyond its comfort zone carries considerable risk.
Richemont-owned Cartier store exterior.
Richemont-owned Cartier store. (Shutterstock)
By
  • Bloomberg

GENEVA, Switzerland

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