Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Breitling CEO ‘Quite Confident’ Luxury Industry Has Hit Bottom

‘The problem of the Swiss watch industry, of many brands, is that some of them are dependent on the Chinese market,’ he said in an interview with Bloomberg Television on Wednesday.
The Breitling Navitimer watch.
Breitling AG’s chief executive officer Georges Kern said he’s “quite confident” the luxury industry has hit bottom, amid a China-led economic slowdown that’s taken a toll on high-end retailers around the world. (Shutterstock)

Breitling AG

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON