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Bally Names Rhude Founder Rhuigi Villaseñor As Creative Director

Rhude founder Rhuigi Villaseñor is taking the creative reins of Swiss shoemaker Bally.
Rhude founder Rhuigi Villaseñor is taking the creative reins of Swiss shoemaker Bally. (Bally)
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Swiss luxury brand Bally is turning to the founder of LA-based streetwear brand Rhude as its new creative director.Rhuigi Villaseñor, who was born in Manila before launching his fashion career in LA, will oversee artistic direction across the brand starting with the Spring/Summer 2023 season, Bally said in a statement.

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About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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