Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Audemars Piguet CEO Expects to Exit Watchmaker With Record Sales

Strong demand for the Swiss luxury watch brand’s pricey timepieces has put sales on track to hit fresh highs.
Audemars Piguet watch
The head of Audemars Piguet said sales at the Swiss luxury watch brand are headed for another record in 2023 as demand for its pricey timepieces remains strong. (Audemars Piguet)

The head of Audemars Piguet said sales at the Swiss luxury watch brand are headed for another record in 2023 as demand for its pricey timepieces remains strong.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

How Audemars Piguet Became Swiss Watchmaking’s Hottest Brand

The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy.

Audemars Piguet: Preserving Scarcity at Any Cost

From the pre-owned market to China, outspoken CEO François-Henry Bennahmias reveals what he thinks his competitors are doing wrong and why he plans on taking a different approach to some of the coming decade’s biggest opportunities.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON