Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Africa-Focussed Luxury E-Commerce Platform Jendaya Launches

Jendaya's co-founders say they hope the platform will be a gateway for global luxury brands to the African continent, and a way for consumers in the rest of the world to discover African brands.
Jendaya's co-founders say they hope the platform will be a gateway for global luxury brands to the African continent, and a way for consumers in the rest of the world to discover African brands. (Jendaya)

The luxury e-commerce platform that wants to target African consumers, while also exposing African brands to the rest of the world, officially launched Monday.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

How Oil Shock Fears Are Rippling Through Fashion | The Debrief

This week on The Debrief, BoF’s Shayeza Walid and Cathaleen Chen unpack why the war in Iran and disruption in the Strait of Hormuz matter to fashion — from synthetic fibre costs and factory energy shortages to freight surcharges and weakening consumer confidence.


Oil Shock: What Fashion Needs to Know

Monday’s price spike proved short-lived, but volatile markets, supply disruptions, rising freight costs and shaky consumer confidence have put the global fashion industry on edge.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON