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Sportswear Is Officially Too Popular for Haute Couture to Ignore

Slowly, sporty garments crept onto men's and women's ready-to-wear runway shows, a trend powerful enough to go upstream rather than trickle down.
The two Gap Inc brands invested in the label which was founded in June 2021 by the American Olympic sprinter Allyson Felix and her brother Wes Felix.
The two Gap Inc brands invested in the label which was founded in June 2021 by the American Olympic sprinter Allyson Felix and her brother Wes Felix. (Athleta)
By
  • Bloomberg

PARIS, France

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