Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Quince Appoints First Head of Brand Strategy and Narrative

Dakota Kate Isaacs, a longtime Deciem director, will work to deepen Quince’s emotional connection with consumers and to minimise its reputation as a seller of dupes.
Dakota Kate Isaacs of Quince and formerly Deciem
Dakota Kate Isaacs is tasked with deepening Quince's emotional relationship with consumers. (Courtesy of Quince)

Quince announced on Tuesday it had hired Dakota Kate Isaacs as its first head of brand strategy and narrative.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.

Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON